Secret Leaders with Dan Murray-Serter & Chris Donnelly

How I Failed: huge traction but held hostage by the business, with Christie Ellis

Feb 2, 2023

14:54

Highlights

AI Chapters

Episode notes

Finding Your Purpose in Your Work

01:45

I Don't Know Why I Did Not Hire People to Take Up the Slack

02:07

Secret Leaders Podcast - What Is the Perma Model for Success?

02:29

Introduction

2min

How to Start a Pet Food Company

2min

What Did I Think I Was Feeling Versus What Was I Actually Feeling?

2min

I Don't Know Why I Did Not Hire People to Take Up the Slack

2min

How Many Businesses Fail?

2min

Finding Your Purpose in Your Work

2min

Secret Leaders Podcast - What Is the Perma Model for Success?

2min

Christie Ellis founded one of the first human quality pet food companies, The Healthy Pet Gourmet. Her aim was to revolutionise how we feed our pets by helping them live longer and happier. She was going to build the next IAMS.

The press went mad, customers loved it. She was on World News Tonight, the Today show, and top-end magazines. She had high profile clients, one who designed her kitchen for all her pet food. On paper, the business was doing well. The product was selling, and then Whole Foods expressed interest in stocking it.

But the business failed… Why?

Listen to find out.

If you have any feedback, we’d love to hear it. What would make the show better?