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How I Failed: huge traction but held hostage by the business, with Christie Ellis
Secret Leaders with Dan Murray-Serter & Chris Donnelly
How Many Businesses Fail?
On paper, the business was doing well and Whole Foods expressed interest in stocking it. Kristi needed to make something much more generic and scalable for a retailer like Whole Foods. She couldn't develop it whilst also serving her customers, so she closed the business.
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