How I Failed: huge traction but held hostage by the business, with Christie Ellis
Secret Leaders with Dan Murray-Serter & Chris Donnelly
Secret Leaders Podcast - What Is the Perma Model for Success?
The Perma model says there are five areas that create success and fulfillment in our lives. Achievement is definitely a part of it, but so are positive emotion, engagement,. relationships, and meaning. Christie Ellis on failure and what real success looks like: "We're all going to have failures"
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Speaker 3
Didn't you already add pickled onion? Yeah, I want crispy and crazy. I've totally done that,
Speaker 2
I'm like, I'm like, I'm I'm like, I'm like, like, I'm like, I'm Onion is top tier for me, potato's a top tier for me. I know that you want, I don't know if I can give it, I don't know if I can get into the golden plate. I'm trying to get myself there. But to me, it just doesn't cut it. Wow. I think it's 3.754.
Speaker 1
So I think it's- You're not even gonna get an extra time to get it up to four, to get up to the bare minimum threshold to get up on the elevated bed? You know what? My two friends like it a lot. I'll give it four forks. Wow. Four salad forks. Four salad forks, which means it gets a big green thumbs up collectively. No. And ends up... I will not give it the big green thumbs up. You're giving it a green thumbs down despite giving it four salad forks?
Speaker 2
No, I stay this way. I stay in the middle. Wow. Yeah. What happens to a gladiator if you give them the one in the middle? I don't know. I think they bring out the duel of fates chair. We'll find out in gladiator two. Maybe there is a there. Maybe a middle maybe there's a middle thumb. It's
Speaker 3
like just right at. I don't know. Right at three o'clock.
Speaker 2
It seems like that like the Emperor or whatever is like kind of like not is it Emperor. I have no idea. I'd be an Emperor. I'm
Speaker 3
sure whoever it is. Caesar. There we go.
Speaker 1
Caesar. Yeah. He's unsure of to do. Yeah. Well, that also gives you a fun bit too. You could be as the emperor. He's like, whoa, whoa, whoa, whoa, whoa. You kind of react into the crowd playing it up a little bit. You don't put the land on the thumbs up. Is that not what Joaquin did? He does, he does egg him on a little bit. I don't know if he goes, whoa. Whoa. I can't control this crazy thing. Whoa. All right. And
Speaker 3
he made out with his sister. I think that's more. That's true. He did more than that.
Speaker 1
Yeah. Yeah, they were going
Speaker 3
all the way. This used to be a society. You know what? I will give it a green thumbs up. It gets real close. Wow. Wow, welcome to the Elevator Daddy. I'm gonna remember this when I'm ruling the world. In the apocalypse. I'm gonna remember this. That
Speaker 1
was our review of Sweet Potatoes. Casey, how do you feel about Sweet Potatoes? You're a Sweet Potato fan? I like Sweet Potatoes. I'd go four. You'd go four, yeah. Yeah. And Emilia, you're just coming back with what we got for our segment, but where would you land on Sweet Potatoes? Jesus.
Speaker 2
I don't think about them. Okay.
Speaker 1
You don't think about them. Yeah,
Speaker 2
I can't. They just don't enter your head. Yeah, I can't give a score in good conscience, I just. How
Speaker 1
often do you lead a sweet potato? She's abstaining.
Speaker 2
It'd be like a few times a year. Okay. But I don't consciously think about it, it's kinda like religion. I don't really think about or anything.
Speaker 1
Right. Yeah. What
Speaker 2
the hell? So you're
Speaker 1
comparing sweet
Speaker 3
potatoes to God. Yeah, just
Speaker 2
so I don't have an opinion. I love it. I love it. I don't think about it. It doesn't come up much. Yeah. Yeah. Okay. So I abstain. Let her deliver. Get into the segment. I feel bad that she's holding Yeah, you've got your arm full of stuff. Sorry. You didn't need to take your position. I didn't talk about God while she's holding all
Speaker 3
this shit. We don't
Speaker 1
talk about God much on this podcast. It is a Christian podcast. It is
Speaker 2
a Christian podcast.
Speaker 1
We should talk about it a little bit more. We should. We should
Speaker 3
more. I talked about microplastics and
Speaker 2
cum. You did talk about that, yeah. The new God. The new God. Your
Speaker 3
Lego baby, that's the new god.
Speaker 2
What the fuck is going on here, by the way? So Emilia,
Speaker 1
for audio listeners, Emilia has a selection of various, I think these are all sweet potato chips, or sweet potato adjacent. So we have some sweet potato chips, and then we also have some sweet potato beverages. These look to be some eat some v8 varietals. So I guess we're gonna have some some sips of these. Do you what is your juice intake?
Christie Ellis founded one of the first human quality pet food companies, The Healthy Pet Gourmet. Her aim was to revolutionise how we feed our pets by helping them live longer and happier. She was going to build the next IAMS.
The press went mad, customers loved it. She was on World News Tonight, the Today show, and top-end magazines. She had high profile clients, one who designed her kitchen for all her pet food. On paper, the business was doing well. The product was selling, and then Whole Foods expressed interest in stocking it.
But the business failed… Why?
Listen to find out.
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