Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

How I Failed: huge traction but held hostage by the business, with Christie Ellis

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

How to Start a Pet Food Company

Christy Ellis founded one of the first human-quality pet food companies. Customers loved it, but the business failed. She was working as a bit part actor in New York when she got an offer to cook for her own dog. "I just started talking to dog owners on the streets"

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