The Glossy Beauty Podcast

Year in Review Beauty Podcast: TikTok-driven sales spikes, the end of the DTC era, and a metaverse reckoning

Dec 22, 2022
Beauty trends of 2022 include TikTok's impact on brand strategies, the end of DTC era as beauty startups shift towards retail, and the exploration of beauty brands in the metaverse. The popularity of TikTok for marketing and Elf Cosmetics' viral success are highlighted, along with the potential of virtual reality shopping and NFT campaigns in the future. The discussion also touches on Gen Alpha's focus, the closure of indie beauty brands, luxury brands on TikTok, the shift towards body care, and brands' interest in established platforms and overlooked apps.
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 5min
2
Shifting Marketing Strategies on TikTok and Instagram
04:46 • 19min
3
The End of DTC Era and the Push into Retail
23:19 • 5min
4
The Push into the Metaverse: Brands and Virtual Reality
27:57 • 12min
5
Focus on Gen Alpha, Closure of Indie Beauty Brands, Luxury Brands on TikTok, Shift to Body Care, and the Future of Platforms
39:41 • 5min
6
Brands' Interest in Established Platforms and Overlooked Apps
44:51 • 2min