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The AI in Business Podcast
Solving eCommerce Challenges with Generative AI and More - with John LeBaron of Pattern
Dec 18, 2023
22:07
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John LeBaron, Chief Revenue Officer at Pattern, discusses challenges for brand and consumer product executives in the eCommerce sector. They explore AI adoption challenges, the impact of generative AI on advertising and content optimization, including pricing, assortment rationalization, content creation, and cross-functional integration.
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Quick takeaways
- One of the biggest challenges for brand and consumer products executives in the e-commerce sector is balancing investments in e-commerce with the high costs associated with it, leading to underinvestment and understaffing in e-commerce teams.
- Generative AI tools, along with other database technologies, have the potential to solve challenges in e-commerce by assisting in assortment rationalization, pricing optimization, and content generation, but their full integration and utilization across multiple functions is still in its early stages.
Deep dives
The challenges of e-commerce for brand executives
One of the biggest challenges for brand and consumer products executives in the e-commerce sector is the executive dilemma. This dilemma arises from the need to balance investments in e-commerce with the high costs associated with it, particularly for shipping individual products. Many e-commerce teams are underinvested and understaffed, leading to difficulties in navigating the rapidly changing e-commerce landscape. The adoption of AI in this sector has been slow, and the niche applications of AI tools make it challenging for these underfunded teams to implement them in a strategic and scalable way.
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Discover
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