4min chapter

The AI in Business Podcast cover image

Solving eCommerce Challenges with Generative AI and More - with John LeBaron of Pattern

The AI in Business Podcast

CHAPTER

Challenges in AI Adoption and E-commerce Investment

This chapter explores the challenges faced by brand and consumer good executives in adopting AI in the e-commerce sector, including the late realization of AI capabilities, the upcoming impact of Generative AI, and the executive dilemma of investment in e-commerce.

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