The Impact of Generative AI in E-commerce

Today’s guest is John LeBaron, Chief Revenue Officer at Pattern. Pattern is a tech company that builds an AI-driven platform for helping businesses grow faster and sell more on eCommerce marketplaces. John joins us on today’s program to discuss the biggest challenges for brand and consumer product executives, given the current state of AI adoption in the eCommerce sector. Later, he and Emerj Senior Editor Matthew DeMello dissect how new generative AI tools will impact advertising and content optimization. This episode is sponsored by Pattern. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.