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The Science of Scaling
Expanding to Multi-Product Selling w/ Ryan Meadows (SVP Global Sales, Klaviyo)
Jul 18, 2024
Ryan Meadows, SVP Global Sales at Klaviyo, shares insights on scaling to multi-product selling, emphasizing the challenges of expanding product lines, customer communication strategies, and pipeline creation for successful growth. He also discusses structuring teams for new acquisitions and cross-selling, highlighting the importance of consistent customer experience and messaging alignment.
33:52
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Quick takeaways
- Transitioning to multi-product selling requires activating customer data for tailored messaging channels.
- Expanding to enterprise and international markets demands quick adaptation, customer value focus, and iterative product development.
Deep dives
Scale Your Revenue Effectively
Expanding from selling a single product to multiple products is essential for growth but often leads to failure if not approached correctly. Ryan, head of global sales at Clavio, shares their journey from one product to four, highlighting the importance of activating customer data and building messaging channels like text messaging and collecting reviews. The shift attracted larger merchants and led to significantly higher customer spending, showcasing the success of multi-product selling.
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