The Science of Scaling Expanding to Multi-Product Selling w/ Ryan Meadows (SVP Global Sales, Klaviyo)
Jul 18, 2024
Ryan Meadows, SVP Global Sales at Klaviyo, shares insights on scaling to multi-product selling, emphasizing the challenges of expanding product lines, customer communication strategies, and pipeline creation for successful growth. He also discusses structuring teams for new acquisitions and cross-selling, highlighting the importance of consistent customer experience and messaging alignment.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Evolution and Challenges of Scaling Klaviyo's Product Offerings and Market Reach
01:59 • 7min
Challenges and Strategies in Customer Communication and Product Sales
08:52 • 12min
Strategic Focus on Pipeline Creation and Conversion in Multi-Product Selling
21:22 • 3min
Challenges of Multi-Product Selling Expansion
24:01 • 5min
Structuring Teams for New Acquisitions and Cross-Selling
28:32 • 3min