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Expanding to Multi-Product Selling w/ Ryan Meadows (SVP Global Sales, Klaviyo)

The Science of Scaling

CHAPTER

Evolution and Challenges of Scaling Klaviyo's Product Offerings and Market Reach

The chapter explores Klaviyo's transition from a single product to multiple offerings for larger and international merchants, focusing on the strategies and difficulties of expanding product lines and market segments. It highlights the importance of maintaining successful sales strategies, agile development, and customer feedback for achieving product-market fit and scalability.

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