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Expanding to Multi-Product Selling w/ Ryan Meadows (SVP Global Sales, Klaviyo)

The Science of Scaling

CHAPTER

Challenges and Strategies in Customer Communication and Product Sales

The chapter covers challenges in post-sale customer communication, decision-making on ownership of communication, and selecting individuals for cross-selling using business acumen. It also highlights the importance of tailored messaging, weekly recaps for customer feedback, and accelerating learning across different teams. Additionally, it discusses responding to customer demands by launching new products, stand-up meetings for cross-functional collaboration, and focusing on customer feedback to scale a new product effectively.

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