Search with Candour - SEO podcast
SEO Pagination Best Practices & Google's Sneaky Anti-Spam Tactics | Mark Williams-Cook
Feb 24, 2025
Mark Williams-Cook, an SEO expert renowned for his knowledge on pagination and anti-spam tactics, joins to discuss pivotal SEO strategies. He delves into the challenges of e-commerce pagination, emphasizing the balance between user experience and effective indexing. The conversation also explores the unexpected backlinks from AI-generated content, revealing fresh opportunities for visibility. Mark shares insights on Google's under-the-radar anti-spam tactics and the importance of A/B testing in navigating the ever-evolving SEO landscape.
46:36
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Quick takeaways
- Best practices for SEO pagination emphasize unique canonical URLs for each page to improve e-commerce search rankings and user experience.
- AI-generated content inadvertently aids backlink acquisition, highlighting the shifting dynamics of link-building in the evolving digital landscape.
Deep dives
Best Practices for Pagination in SEO
Discussions around pagination best practices highlight the nuances of how paginated content should be handled in SEO contexts, especially for e-commerce sites. Google guidelines advise against canonicalizing paginated pages back to the first page, suggesting that each should have its unique canonical URL. However, some SEO professionals argue that reverting to the first page can maintain a cleaner URL structure and streamline search rankings, raising debate in the SEO community. The conversation continues with references to high-ranking e-commerce sites that seemingly defy Google’s suggestions while still reaping positive outcomes.
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