Search with Candour - SEO podcast SEO Pagination Best Practices & Google's Sneaky Anti-Spam Tactics | Mark Williams-Cook
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Feb 24, 2025 Mark Williams-Cook, an SEO expert renowned for his knowledge on pagination and anti-spam tactics, joins to discuss pivotal SEO strategies. He delves into the challenges of e-commerce pagination, emphasizing the balance between user experience and effective indexing. The conversation also explores the unexpected backlinks from AI-generated content, revealing fresh opportunities for visibility. Mark shares insights on Google's under-the-radar anti-spam tactics and the importance of A/B testing in navigating the ever-evolving SEO landscape.
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BrightonSEO Sponsorship
- Mark Williams-Cook sponsored BrightonSEO and offered free hoodies to AlsoAsked users.
- More people requested hoodies after seeing the hoodies than the initial offer.
Accidental Backlinks from AI
- Tabby Farrar theorized that AI-generated content might accidentally create backlinks.
- Users copy citations from LLMs, inadvertently linking to cited sources.
Google's Pagination Guidelines
- Google's guidelines advise against canonicalizing paginated pages to the first page. Each page should have a unique canonical URL.