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In this episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss best practices for SEO pagination, a Google patent that targets spam tactics and a theory by Tabby Farrar about gaining links via citations in LLMs.

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Chapters

00:00 Introduction

01:08 AlsoAsked Merchandise and BrightonSEO Sponsorship

04:40 Can You Gain Accidental Backlinks from AI Content?

10:56 Debate on Pagination Best Practices

22:03 SEO Misconceptions and Canonicalization Issues

24:44 Pagination Challenges in E-commerce

26:16 User Experience vs. SEO Solutions

28:26 SEO Patent Podcast and Rank Transition Function

32:56 Google's Anti-Spam Tactics

38:17 A/B Testing and SEO Strategies

43:22 Wrapping Up and Future Plans