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Is There Value in Spaghetti Testing? ft. Ryan Lucht
Feb 12, 2025
Ryan Lucht, marketing lead at Eppo and expert in experimentation, dives into the concept of spaghetti testing, arguing its value in optimizing marketing strategies. He shares insights on the necessity of conducting more tests for meaningful data and the frustrations that come with roles in experimentation. The conversation highlights what can be learned from mature testing programs and emphasizes the importance of fostering a culture of experimentation within organizations to drive innovation.
48:05
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Quick takeaways
- Spaghetti testing emphasizes the value of conducting numerous experiments to uncover hidden insights and validate assumptions effectively.
- Prioritization frameworks can both aid and hinder innovation by assessing potential impacts while stifling low-confidence, untested ideas.
Deep dives
Maximizing Experimentation Opportunities
To demonstrate impact effectively, it's crucial to conduct as many experiments as possible. This approach acknowledges the inherent difficulty of making accurate predictions in any given scenario. By expanding the number of tests, teams can validate their assumptions and discover unexpected insights that would otherwise remain hidden. Ultimately, the focus shifts from carefully curating a few high-stakes experiments to discovering the best opportunities through sheer volume.
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