

Is There Value in Spaghetti Testing? ft. Ryan Lucht
Feb 12, 2025
Ryan Lucht, marketing lead at Eppo and expert in experimentation, dives into the concept of spaghetti testing, arguing its value in optimizing marketing strategies. He shares insights on the necessity of conducting more tests for meaningful data and the frustrations that come with roles in experimentation. The conversation highlights what can be learned from mature testing programs and emphasizes the importance of fostering a culture of experimentation within organizations to drive innovation.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Spaghetti Testing: A Recipe for Exploration
01:34 • 5min
Maximizing Efficiency in Experimentation Programs
06:24 • 3min
The Mathematics of Experimentation and Company Maturity in Digital Marketing
09:38 • 2min
The Challenge of Learning Across Maturity Levels
11:57 • 2min
Fostering Innovation through Experimentation
13:40 • 20min
Cultivating a Culture of Experimentation
34:00 • 14min