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Is There Value in Spaghetti Testing? ft. Ryan Lucht

Feb 12, 2025
Ryan Lucht, marketing lead at Eppo and expert in experimentation, dives into the concept of spaghetti testing, arguing its value in optimizing marketing strategies. He shares insights on the necessity of conducting more tests for meaningful data and the frustrations that come with roles in experimentation. The conversation highlights what can be learned from mature testing programs and emphasizes the importance of fostering a culture of experimentation within organizations to drive innovation.
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