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Is There Value in Spaghetti Testing? ft. Ryan Lucht

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The Mathematics of Experimentation and Company Maturity in Digital Marketing

This chapter delves into the mathematical principles that underpin experimentation in digital marketing, highlighting the importance of incremental improvements over striving for perfection. It also discusses how the maturity level of a company affects its potential for conversion rate enhancements, with less mature companies often having more room for growth.

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