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Is There Value in Spaghetti Testing? ft. Ryan Lucht

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CHAPTER

Fostering Innovation through Experimentation

This chapter examines the challenges and strategies for embedding a culture of experimentation within organizations, with a focus on Microsoft's evolution. The speakers discuss the importance of gaining executive buy-in, fostering collaboration across teams, and making a strong business case for experimentation. They emphasize the potential for meaningful experimentation at any scale and encourage professionals to embrace their roles in advocating for innovative practices.

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