

Sales vs Marketing: Lessons from the BUILD IT Keynote 2021
May 18, 2023
A powerful keynote dives into the importance of emotional intelligence in organizations. Personal anecdotes reveal valuable lessons on trust and work ethic from childhood influences. The discussion contrasts risk-taking with cautious strategies in business, highlighting emotional intelligence's impact on success. It also emphasizes fostering a culture of innovation while balancing accountability. Finally, the exploration of employee motivation underscores the need for self-awareness and adapting leadership styles to align with evolving life goals.
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Early Entrepreneurial Spirit
- Gary Vaynerchuk discusses his childhood, highlighting his early entrepreneurial spirit from selling lemonade to shoveling driveways.
- This upbringing instilled a natural sales drive, evident from a young age.
Contrasting Leadership Styles
- Gary Vaynerchuk recounts his early work experience at his father's liquor store, shaped by his father's distrustful approach toward employees.
- This experience contrasted with his mother's empathetic yet accountable parenting style, offering valuable lessons in leadership.
Offensive vs. Defensive Business
- Businesses either operate defensively or offensively, impacting their growth and potential.
- Gary Vaynerchuk advocates for an offensive approach, prioritizing action over fear.