Ridiculous History
CLASSIC: Adidas Versus Puma: A Tale of Two Brothers
Mar 1, 2025
In this engaging discussion, guest producer Matt Stillo shines a light on the tumultuous history of Adidas and Puma, founded by the Dossler brothers, Rudolph and Adolf. Their rivalry transformed the sneaker market, sparked by personal disputes and World War II tensions. The podcast dives into the impact of Jesse Owens's endorsement, which revolutionized sports marketing but further divided the brothers. Listeners will enjoy tales of legal battles and the cultural implications that followed, unveiling how family feuds shaped a global industry.
45:45
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Quick takeaways
- The Dossler brothers' rivalry and personal conflicts created a deep familial rift that ultimately led to the formation of Adidas and Puma.
- Jesse Owens' Olympic success with Dossler shoes not only launched athletic endorsements but also significantly enhanced the brand's visibility and reputation.
Deep dives
Origins of the Dossler Brothers
The story begins with the Dossler brothers, Adolf and Rudolf, who ventured into shoemaking following World War I in Herzogenaurach, Germany. Adi, the younger brother, utilized leather scraps from wartime uniforms to create functional shoes, gaining a reputation for quality craftsmanship. This success led to the partnership with his older brother Rudy, who was more sales-oriented, and together they founded the Dossler Brothers Shoe Company in 1924. Their different personalities initially complemented each other, as Adi focused on design and Rudy handled the business side, propelling their company to success.
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