
CLASSIC: Adidas Versus Puma: A Tale of Two Brothers
Ridiculous History
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Sibling Rivalry and Sports Endorsements
This chapter explores the intense rivalry between the Dossler brothers, founders of Adidas and Puma, against the backdrop of post-war struggles. It highlights how one brother's endorsement deal with Jesse Owens transformed sports marketing while their personal relationship crumbled, ultimately dividing their hometown along brand loyalties.
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