CLASSIC: Adidas Versus Puma: A Tale of Two Brothers
Ridiculous History
Sibling Rivalry and Sports Endorsements
This chapter explores the intense rivalry between the Dossler brothers, founders of Adidas and Puma, against the backdrop of post-war struggles. It highlights how one brother's endorsement deal with Jesse Owens transformed sports marketing while their personal relationship crumbled, ultimately dividing their hometown along brand loyalties.
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