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CLASSIC: Adidas Versus Puma: A Tale of Two Brothers

Ridiculous History

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Sibling Rivalry and Sports Endorsements

This chapter explores the intense rivalry between the Dossler brothers, founders of Adidas and Puma, against the backdrop of post-war struggles. It highlights how one brother's endorsement deal with Jesse Owens transformed sports marketing while their personal relationship crumbled, ultimately dividing their hometown along brand loyalties.

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