CLASSIC: Adidas Versus Puma: A Tale of Two Brothers
Ridiculous History
Sibling Rivalry: The Birth of Adidas and Puma
This chapter chronicles the intriguing history of the Dossler brothers, Rudolph and Adolf, who founded the sneaker giants Adidas and Puma in post-World War I Germany. It explores their diverging personalities, innovations in shoe design, and the impact of their rivalry on the global sportswear market, notably highlighted by Jesse Owens's Olympic success. The narrative also touches on how personal disputes influenced their business relationship and ultimately shaped the culture of sports fashion.
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