In this engaging discussion, guest producer Matt Stillo shines a light on the tumultuous history of Adidas and Puma, founded by the Dossler brothers, Rudolph and Adolf. Their rivalry transformed the sneaker market, sparked by personal disputes and World War II tensions. The podcast dives into the impact of Jesse Owens's endorsement, which revolutionized sports marketing but further divided the brothers. Listeners will enjoy tales of legal battles and the cultural implications that followed, unveiling how family feuds shaped a global industry.