The WARC Podcast
Transforming business through creative leadership with Jane Wakely
Nov 21, 2024
Join Jane Wakely, Chief Consumer and Marketing Officer at PepsiCo, and Maggie Gross, Principal at Deloitte Digital, as they dive into the nuances of creative business transformation. They highlight the importance of leadership in fostering innovation and balancing profitability with societal impact. Discover practical steps Jane employs to drive meaningful change and explore how companies like Philips prioritize sustainability in e-commerce. The conversation also touches on using consumer insights effectively to enhance marketing strategies and promote growth.
46:59
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Quick takeaways
- Creative business transformation prioritizes innovation that meets human needs through empathy, fostering both brand value and social responsibility.
- Effective leadership is essential for driving transformation, requiring collaboration across teams and a unified understanding of customer insights and brand goals.
Deep dives
The Concept of Creative Business Transformation
Creative business transformation goes beyond traditional business transformation by integrating creativity into the process of organizational change. While standard business transformation often focuses on cost-cutting and operational efficiency, creative business transformation emphasizes innovation that addresses human needs through empathy and imagination. The report highlights that this approach leads to growth not just through efficiency, but by increasing a brand's value while allowing the organization to do good socially and environmentally. This strategic concept recognizes that effective transformation aligns creativity with measurable business impact, shaping a company’s ability to thrive in a complex marketplace.
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