The WARC Podcast Transforming business through creative leadership with Jane Wakely
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Nov 21, 2024 Join Jane Wakely, Chief Consumer and Marketing Officer at PepsiCo, and Maggie Gross, Principal at Deloitte Digital, as they dive into the nuances of creative business transformation. They highlight the importance of leadership in fostering innovation and balancing profitability with societal impact. Discover practical steps Jane employs to drive meaningful change and explore how companies like Philips prioritize sustainability in e-commerce. The conversation also touches on using consumer insights effectively to enhance marketing strategies and promote growth.
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Creative Business Transformation
- Creative business transformation blends creativity with innovation, empathy, and communication.
- It focuses on effectiveness and doing good, growing the whole pie rather than just cutting costs.
Leadership in Creative Business Transformation
- Leaders should recognize promising ideas and ideal conditions for pursuit.
- They must translate vision into value, demonstrating financial impact to stakeholders.
Philips' Creative Business Transformation
- Philips championed refurbished products, prioritizing their sale over new ones.
- This resulted in the fastest promotion in their history and prevented products from ending up in landfills.