Jane Wakely

Join Jane Wakely, Chief Consumer and Marketing Officer at PepsiCo, and Maggie Gross, Principal at Deloitte Digital, as they dive into the nuances of creative business transformation. They highlight the importance of leadership in fostering innovation and balancing profitability with societal impact. Discover practical steps Jane employs to drive meaningful change and explore how companies like Philips prioritize sustainability in e-commerce. The conversation also touches on using consumer insights effectively to enhance marketing strategies and promote growth.

Join Jane Wakely, Global CMO of PepsiCo and former Mars executive, along with Neil Barrie, founder of 21st Century Brands and author, as they dive into what sets a world-class CMO apart. They discuss the crucial partnership between CMOs and CFOs, emphasizing the role of creativity in marketing—highlighting campaigns like the giant Cheetos thumb. They also share insights on brand management, the significance of adjusting established brands, and the importance of celebrating women in sports, showcasing innovative strategies that drive growth for billion-dollar brands.

Jane Wakely, Chief Consumer and Marketing Officer at PepsiCo, discusses the importance of brands in driving growth and creating positive impact. Topics include global marketing strategies, overcoming challenges, maintaining relevance, innovative product development, and sustainable consumer choices.