Jane Wakely

Join Jane Wakely, Chief Consumer and Marketing Officer at PepsiCo, and Maggie Gross, Principal at Deloitte Digital, as they dive into the nuances of creative business transformation. They highlight the importance of leadership in fostering innovation and balancing profitability with societal impact. Discover practical steps Jane employs to drive meaningful change and explore how companies like Philips prioritize sustainability in e-commerce. The conversation also touches on using consumer insights effectively to enhance marketing strategies and promote growth.

Jane Wakely, Chief Consumer and Marketing Officer at PepsiCo, discusses the importance of brands in driving growth and creating positive impact. Topics include global marketing strategies, overcoming challenges, maintaining relevance, innovative product development, and sustainable consumer choices.