Maggie Gross

Brand strategist and marketing leader. Guest host for this episode of That Makes Cents podcast.

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Nov 21, 2024 • 47min

Transforming business through creative leadership with Jane Wakely

Join Jane Wakely, Chief Consumer and Marketing Officer at PepsiCo, and Maggie Gross, Principal at Deloitte Digital, as they dive into the nuances of creative business transformation. They highlight the importance of leadership in fostering innovation and balancing profitability with societal impact. Discover practical steps Jane employs to drive meaningful change and explore how companies like Philips prioritize sustainability in e-commerce. The conversation also touches on using consumer insights effectively to enhance marketing strategies and promote growth.