
Unchained
How Crypto Tokens Get Launched and How That's Evolved Over Time - Ep. 691
Aug 20, 2024
Reed Werbitt, US CEO of Flowdesk, and Hanson Birringer, Head of US OTC Sales, delve into the nuances of launching cryptocurrency tokens and the evolving OTC markets. They share insights on choosing market makers and the significance of prominent exchanges like Binance and OKX. The discussion sheds light on how recent ETF launches have altered market dynamics and emphasizes the importance of tailored strategies for token issuers. They also explore the benefits of OTC trading and the unique challenges faced by Bitcoin miners in today's landscape.
59:12
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Quick takeaways
- The podcast highlights the critical factors token projects must consider when selecting market makers and the right exchanges for launches.
- It discusses how the introduction of bitcoin and ether ETFs has reshaped the market dynamics and trading strategies for tokens.
Deep dives
Challenges in Market Revival
When a project lacks market interest or perceived utility, market makers face significant challenges in reviving it. Despite their expertise, they can only provide the services outlined in contracts, without the ability to influence broader market perceptions. This underscores the importance of investor sentiment and market viability for the success of crypto projects. Without interest from the market, even the most competent market makers can struggle to generate traction.
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