AI for Business, Marketing & Sales: The AI Hat Podcast

24/7 AI: How Artificial Intelligence is Reshaping the Marketer's Day

Feb 15, 2025
Joya Scarlata, a marketing leader and AI strategist at InterraIT, shares her insights on how AI is revolutionizing the daily routines of marketers. She discusses the seamless integration of AI into both professional and personal life, enhancing productivity and decision-making. The conversation highlights the importance of blending AI's efficiency with human creativity, especially in content creation. Joya also addresses the ethical challenges and the need for responsible AI use, ultimately advocating for a positive shift in perception towards technology in marketing.
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ANECDOTE

AI in Daily Routine

  • Joya Scarlata starts her day using AI-driven smart home systems and AI-curated news feeds.
  • She relies on AI tools like ChatGPT and Claude throughout work for data analysis and content creation, and even for personal tasks like meal prep and fitness ideas.
INSIGHT

AI Shifts Marketing Strategy

  • AI tools have shifted marketing strategy from reactive to proactive by providing deep insights and agile decision-making.
  • Automation lets marketers focus on creative and strategic tasks, improving personalization and campaign experimentation.
ADVICE

Use AI as Strategic Partner

  • Use AI like Claude as a strategic partner for brainstorming, analyzing past data, and crafting compelling narratives.
  • AI can reveal new perspectives and help personalize messaging in crowded markets like IT.
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