Navigating AI in Content Creation

Have you ever wondered what it would be like to have a personal assistant that never sleeps, never takes a coffee break, and is always learning? Now, imagine that assistant not only helps you at work but follows you home, helping you become a better version of yourself. Sounds like science fiction, right? Well, for marketers like our guest today, this is becoming a reality – and it's all thanks to Artificial Intelligence.

In today's fast-paced world, the line between our professional and personal lives is becoming increasingly blurred. For marketers, this blending of worlds presents both challenges and opportunities. How do we stay ahead in our careers while also finding time for personal growth? The answer, it seems, lies in the very technology that's driving our industry forward: AI.

But how exactly is AI reshaping our entire day, from the moment we wake up to when we finally put our phones down at night? To answer this question and more, we have a true AI marketing maven with us today.

Ladies and gentlemen, I'm thrilled to introduce Joya Scarlata, a marketing leader, AI strategist, and co-host of the podcast "The Marketers Guide to the AI Galaxy." Joya isn't just talking about AI – she's living it. As the Director of Marketing at InterraIT, a B2B IT Services firm, she's at the forefront of implementing AI-driven tools to enhance marketing strategies and predict industry trends. Her expertise hasn't gone unnoticed – Joya was recently recognized as one of the "101 Women in AI Marketing" and has shared her insights as a TEDx speaker. Today, she's here to give us an insider's look at how AI is transforming not just our work lives, but our personal lives too.

The AI Hat Podcast host Mike Allton asked Joya Scarlata about:

✨ AI as a 24/7 assistant: Artificial Intelligence serves as an always-on helper, enhancing both work efficiency and personal growth.

✨ Blended AI integration: Successful marketers seamlessly incorporate AI tools across professional and personal spheres for maximum benefit.

✨ Continuous AI-driven learning: AI facilitates ongoing skill development and knowledge expansion, keeping marketers ahead in a rapidly evolving field.

Learn more about Joya Scarlata

• Connect with Joya Scarlata on LinkedIn

Resources & Brands mentioned in this episode

• Interra Information Technologies
• JoyaScarlata.com
• The Marketers Guide to the AI Galaxy
• 101 Women in AI Marketing
• The H.U.M.A.N. AI Integration Framework: Bridging the Gap Between Technology and People
• AI and Copyright: What Marketers Need to Know with Mitch Jackson
• The Cognitive Leap: Adopting an AI Mindset for Marketing Success with Natalie Lambert
• AI Work Buddy - instructions on building your own personal AI assistant
• AI Marketing Primer: A Comprehensive Guide for Marketers
• Explore past episodes of The AI Hat Podcast

SHOW TRANSCRIPT & NOTES: https://theaihat.com/24-7-ai-how-artificial-intelligence-is-reshaping-the-marketers-day/

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Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.

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