Joya Scarlata

Joya Scarlata, a marketing leader and AI strategist at InterraIT, shares her insights on how AI is revolutionizing the daily routines of marketers. She discusses the seamless integration of AI into both professional and personal life, enhancing productivity and decision-making. The conversation highlights the importance of blending AI's efficiency with human creativity, especially in content creation. Joya also addresses the ethical challenges and the need for responsible AI use, ultimately advocating for a positive shift in perception towards technology in marketing.