David Wheldon OBE, Consultant and Mentor - Becoming CMO to attaining an OBE
Apr 20, 2023
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Join us as industry veterans Ritchie Mehta and Mark Evans chat with David Wheldon, a seasoned marketing leader with experience at top brands like Coca-Cola and Barclays. They discuss David's journey to becoming a CMO, the challenges and insights he faced along the way, and the importance of mentorship, learning, and adaptation in the ever-changing marketing landscape.
Continuous learning and adaptability are vital in marketing for career success.
Networking and building communities in marketing aid personal and professional growth.
Resilience is key in overcoming career setbacks, learning from mistakes, and seeking mentorship.
Deep dives
Importance of Continuous Learning in Marketing
Continuous learning is crucial in the field of marketing, as highlighted in the podcast episode. Adapting to changes and staying updated with industry trends was emphasized as a key factor for success. The speaker discussed how marketing has evolved, especially during the pandemic, showcasing the importance of being agile and willing to embrace new tools and approaches. Learning from others' successes and focusing on customer-centric strategies were also highlighted as valuable lessons for navigating a marketing career.
The Impact of Networks in Marketing
The podcast underscored the significance of building networks or communities within the marketing industry. The speaker shared insights about the value of connections in fostering personal and professional growth. Emphasizing the role of supportive communities in providing guidance, opportunities, and resilience, the episode highlighted the benefits of networking for career advancement.
Resilience and Bouncing Back from Setbacks
The importance of resilience in facing career setbacks was a central theme discussed in the podcast. The speaker shared a personal experience of a challenging career moment and reflected on the lessons learned. Understanding the impact of decisions, maintaining humility, seeking mentorship, and bouncing back from adversity were key takeaways highlighted in navigating professional challenges.
Balancing Confidence and Humility in Leadership
The podcast touched on the delicate balance between confidence and humility in leadership roles. The speaker reflected on the role of line managers and bosses in career trajectories, stressing the importance of communication and setting clear expectations. Acknowledging personal strengths and weaknesses, building self-confidence, and learning from both successes and failures were key factors highlighted in effective leadership.
Value of Building Marketing Communities
The significance of building and engaging with marketing communities as a source of support and growth was a key insight shared in the podcast episode. The speaker emphasized the value of connecting with like-minded professionals, sharing experiences, and leveraging networks for career development. Encouraging early engagement with communities and fostering relationships within the industry were highlighted as essential components for professional success.
In this episode, join us as we sit down with David Wheldon, an accomplished marketing leader with over three decades of experience.
David has served as CMO for several major brands, including Coca-Cola and Barclays, and has been recognized with numerous industry awards, including an OBE for his contributions to advertising. In this episode, we'll delve into David's journey, uncovering the pivotal moments, challenges, and insights that have shaped his career.
Hosted by industry veterans Ritchie Mehta and Mark Evans , we'll explore David's early career experiences and how they led to his eventual success as a CMO. We'll discuss his approach to building global brands and his strategies for navigating the complex and ever-evolving advertising world.
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