David Wheldon

David Wheldon, WFA President Emeritus and former CMO at RBS, shares invaluable insights as a leading voice in fintech. He emphasizes the importance of focusing on customer experience and the evolving dynamics of branded content. Discussing the impact of the pandemic, David highlights the need for agility and creativity in marketing. He also addresses the changing skill set required for CMOs today, advocating for humility and continuous learning as essential traits for growth in this fast-paced industry.

Join us as industry veterans Ritchie Mehta and Mark Evans chat with David Wheldon, a seasoned marketing leader with experience at top brands like Coca-Cola and Barclays. They discuss David's journey to becoming a CMO, the challenges and insights he faced along the way, and the importance of mentorship, learning, and adaptation in the ever-changing marketing landscape.