Fintech Marketing Podcast by 11:FS 1. Marketing never stops. Ft. David Wheldon
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May 25, 2021 
David Wheldon, WFA President Emeritus and former CMO at RBS, shares invaluable insights as a leading voice in fintech. He emphasizes the importance of focusing on customer experience and the evolving dynamics of branded content. Discussing the impact of the pandemic, David highlights the need for agility and creativity in marketing. He also addresses the changing skill set required for CMOs today, advocating for humility and continuous learning as essential traits for growth in this fast-paced industry.
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Memorable Meeting Sparks Debate
- David Wheldon shared a memorable meeting with Gary Vaynerchuk that sparked robust debate and led to a great partnership.
- They challenged each other's views openly, setting a tone of constructive disagreement early on.
Pandemic Refocuses Marketing Value
- The pandemic highlighted marketing's agility and refocused it on genuine customer value instead of superficial messaging.
- Marketing reclaimed its role as a growth driver by enhancing customer experience authentically.
Marketing's Return to Core Focus
- Marketing strayed when distracted by shiny new digital tools rather than core principles.
- Fear and cuts during crises made marketers pessimistic, but optimism and customer focus foster growth now.