Fintech Marketing Podcast by 11:FS

Welcome to the final episode of season Fintech Marketing Podcast Season 2, where your host Eric Fulwiler has completed (for now) his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Carolyn Feinstein, CMO at Varo Bank. We take a look at her journey, how she finds what fuels her creatively and funnels that into her work, and discuss what it's like joining a company in a full pandemic - only on zoom . She highlights the importance of understanding your limits as a human being, staying curious in such a fast paced and overwhelming world, and gives some great actionable advice to our listeners. Tune in to find out more! This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit visa.co.uk/fintech. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!Special Guest: Carolyn Feinstein.

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Noémie Ellezam, Chief Digital Strategy Officer - Group Innovation Division at Société Générale. We take a look at her journey, why being a fan of transformation is vital, being clear about what your differentiating factor is, and why the customer is always right. She highlights the importance of working on the link with the customer experience, helping nurture new marketers to become the next leaders, and gives some great actionable advice to our listeners. Tune in to find out more! This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit visa.co.uk/fintech. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!Special Guest: Noémie Ellezam.

Welcome to the fifth and final roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at B2B marketing in fintech and financial services. B2B has always been treated as the less interesting sibling to B2C, but fintechs are rewriting the marketing script and adopting B2C tactics from community building to guerilla marketing. What can we learn from them? How do you strike a balance between appealing to an audience making more rational decisions and standing out in a crowded space? And how do you stay human when money is still so centred in trust? All of this and much more on today's show! We are joined by: Derik Sutton, VP of Marketing, at Autobooks Alisa Copeman, MD Marketing, Payments at Barclays  Erin Renzas, SVP Marketing, Checkout.com This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit visa.co.uk/fintech. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!Special Guests: Alisa Copeman, Derik Sutton, and Erin Renzas.

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Adrian Farina, Europe CMO at Visa. We take a look at his journey from falling in love with marketing before 'marketing' was in his vocabulary to working his way up the ladder by being led by purpose, and how to not just keep up with change - but lead it. He highlights the importance of curiosity being a fundamental trait, investing in your customers, and gives some great actionable advice to our listeners. Tune in to find out more! This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit visa.co.uk/fintech. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!Special Guest: Adrian Farina.

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Steven Kalifowitz, CMO at Crypto.com. We take a look at his journey from HBO producer to CMO at Crypto.com, brand NFTs, email marketing, and how to keep challenging yourself and 'move on from your pot once you've outgrown it'. He highlights the importance of asking a lot of questions, and not putting yourself into a straightjacket when it comes to marketing, and gives some great actionable advice to our listeners. Tune in to find out more! This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit visa.co.uk/fintech. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!Special Guest: Steven Kalifowitz.

Welcome to the fourth roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at how fintechs use prerformance marketing for growth. What role should performance marketing play in a healthy marketing mix? How scalable is performance marketing? And how do startups get performance marketing right? We’re going to speak to companies that invested in performance marketing, what they’ve learnt, and the role that it plays in their business growth. We also look behind the scenes of 11:FS’ own performance marketing to share our insights. All of this and much more on today's show! We are joined by: Christoffer Pettersson, Head of Growth, Minna Technologies Bethany Wilson, Paid Media Director, FNBO Harry Eddowes, Performance Marketing Manager, 11:FS This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit visa.co.uk/fintech. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com!Special Guests: Bethany Wilson, Christoffer Pettersson, and Harry Eddowes.

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Jim Marous, Co-Publisher at The Financial Brand. We take a deep dive into what Jim’s philosophy on marketing is, his journey to the top of the marketing world, and how he keeps staying focused and always learning. He highlights the importance of surrounding yourself with partners with the same goals as you, how to satisfy the followers you already have rather than spending all of your energy on finding new ones, and why this is part of the key to success. This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit visa.co.uk/fintech. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!Special Guest: Jim Marous.

Join AJ Coyne from Klarna, Emma Mayer of Truelayer, and Sam Golden of Flock as they share insights on transitioning from startup to scaleup marketing. They discuss effective strategies for resource allocation and brand storytelling. Key topics include building specialized marketing teams, enhancing customer engagement, and the importance of speed and adaptation in decision-making. They also delve into operational challenges and communication strategies critical for scaling effectively while maintaining agility and effectiveness.

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Chris Pitt, CEO at First Direct. We take a deep dive into what makes makerting good, what Chris’ philosophy on marketing is, his journey from CMO to CEO, and share some valuable and practical advice on how to succeed in this industry. He highlights the importance of driving change by getting people on board- not just telling them what to do, how to revert your attention back onto the customer rather than than the stakeholders, and how to try to be the boss you'd like to have. This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit visa.co.uk/fintech. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!Special Guest: Chris Pitt.

Join Abba Newbery, CMO at Habito, Jasper Martens, CMO at PensionBee, and Will Jones, Head of Design at 11:FS as they explore what truly defines a finance brand. They discuss the delicate balance of building trust while avoiding corporate coldness. Hear about innovative campaigns that leverage humor and empathy, the idea of a 'minimum lovable brand,' and the art of navigating rebranding while keeping customer connections intact. The trio emphasizes the necessity of authenticity and a strong brand purpose in the competitive fintech landscape.