5. First Direct: Understanding your brand ft. Chris Pitt

Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing.

Today's special guest is Chris Pitt, CEO at First Direct.

We take a deep dive into what makes makerting good, what Chris’ philosophy on marketing is, his journey from CMO to CEO, and share some valuable and practical advice on how to succeed in this industry.

He highlights the importance of driving change by getting people on board- not just telling them what to do, how to revert your attention back onto the customer rather than than the stakeholders, and how to try to be the boss you'd like to have.

This season of Fintech Marketing Podcast is sponsored by Visa
Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life.
Partner with Visa to do it bigger and faster.
Visit visa.co.uk/fintech.

If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast.

Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com!

Special Guest: Chris Pitt.