Newsletter Operator
Matt and Ryan Talk Newsletter Acquisitions, B2B Media, Cold Outreach, Deliverability, and More
Sep 3, 2024
Dive into the world of email marketing with insights on deliverability and cold outreach strategies. Discover the latest advertising opportunities, including new ad placements and their effectiveness across platforms like LinkedIn and Reddit. Explore the rise of niche B2B media, using unique examples like laundromat entrepreneurs to illustrate growth potential. Plus, uncover the implications of recent acquisitions in the media industry, the controversies surrounding leadership changes, and the complex landscape of financial publishing.
41:53
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Quick takeaways
- Emphasizing the distinction between traditional sales emails and engaging newsletters is crucial for improving cold outreach and email deliverability.
- Recent media acquisitions illustrate a growing trend among agencies to recognize and invest in the value of niche B2B media properties.
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