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Newsletter Operator
Matt and Ryan Talk Newsletter Acquisitions, B2B Media, Cold Outreach, Deliverability, and More
Sep 3, 2024
Matt and Ryan dive into cold email strategies, tackling the nuances of email deliverability and compliance. They discuss new lead generation ads, especially on Reddit, and the hurdles of tracking success across platforms. The duo highlights exciting acquisitions in B2B media, revealing opportunities in outdated properties. Their analysis of TipRanks.com’s $200 million sale offers insights on the competitive landscape, while the fallout from MarketWise's CEO resignation raises ethical questions in finance publishing.
41:53
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Quick takeaways
- Emphasizing the distinction between traditional sales emails and engaging newsletters is crucial for improving cold outreach and email deliverability.
- Recent media acquisitions illustrate a growing trend among agencies to recognize and invest in the value of niche B2B media properties.
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Podcast Meetup Announcement
A meetup is being organized for listeners who leave a five-star review and subscribe to the YouTube channel. This event is set to take place in the second week of September and aims to foster community engagement. Participants can join a group call where the hosts will answer questions for as long as necessary, creating an interactive experience. To participate, listeners must email proof of their review and subscription to a designated address provided in the podcast.
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