Newsletter Operator Matt and Ryan Talk Newsletter Acquisitions, B2B Media, Cold Outreach, Deliverability, and More
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Sep 3, 2024 Dive into the world of email marketing with insights on deliverability and cold outreach strategies. Discover the latest advertising opportunities, including new ad placements and their effectiveness across platforms like LinkedIn and Reddit. Explore the rise of niche B2B media, using unique examples like laundromat entrepreneurs to illustrate growth potential. Plus, uncover the implications of recent acquisitions in the media industry, the controversies surrounding leadership changes, and the complex landscape of financial publishing.
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Unexpected Email
- Matt McGarry visited a website and later his girlfriend received an unsolicited email from the site owner.
- The owner used visitor identification tools, raising privacy concerns but demonstrating a personalized outreach approach.
Cold Emailing Strategies
- Send cold emails in small cohorts and remove unengaged recipients.
- Prioritize providing value and relevance in your emails, especially for newsletter-style content.
Deliverability Best Practices
- Maintain spam/complaint rates below 0.3% and unsubscribe rates below 3-4% to avoid negative deliverability impacts.
- High unsubscribe rates from cold emails can significantly hurt your sender reputation.