Matt and Ryan Talk Newsletter Acquisitions, B2B Media, Cold Outreach, Deliverability, and More
Newsletter Operator
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Navigating Email Marketing Challenges
This chapter delves into the complexities of email deliverability and the nuances of cold outreach in B2B marketing. It discusses the importance of crafting appropriate email copy, compliance with anti-spam laws, and effective strategies for subscriber acquisition through newsletters. The chapter also shares insights from personal experiences in the email marketing landscape, emphasizing the need for cautious and informed outreach practices.
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