Matt and Ryan Talk Newsletter Acquisitions, B2B Media, Cold Outreach, Deliverability, and More
Newsletter Operator
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Navigating Advertising Strategies and Acquisitions
This chapter explores the advantages and disadvantages of various advertising strategies, with a focus on Reddit's new lead generation ads compared to established platforms like Facebook and Instagram. The discussion encompasses success stories and challenges in leveraging LinkedIn for newsletter growth, as well as implications of recent acquisitions in the media space, particularly in the creator economy. Additionally, it underscores the importance of modernizing outdated B2B media properties to capture niche markets and enhance engagement.
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