Mind Pump: Raw Fitness Truth 1975: How Organifi Scaled to Be a $100 Million Company With Mae Steigler
Dec 26, 2022
Mae Steigler, CEO of Organifi, shares her inspiring journey from employee number one to leading a $100 million supplement company. She discusses the pivotal moments that shaped her career, including the importance of community and customer service. The conversation highlights the biggest challenges in scaling a supplement brand and the surprising markets they've penetrated. Mae emphasizes the need for transparency and quality in the industry, and reveals how grassroots engagement transformed loyal customers into brand ambassadors.
AI Snips
Chapters
Transcript
Episode notes
Unexpected First Meeting
- Mae Steigler, Organifi's CEO, surprisingly attended Sal DiStefano's first fitness event.
- This event, about 10 years prior, introduced Steigler to Drew Canole, Organifi's founder.
Unconventional Path to CEO
- Steigler's journey to CEO involved various roles, starting as employee number one.
- Her background is in animal science, shifting to human health after witnessing the impact of poor nutrition on animals.
From Cows to Coaching
- Steigler's work in animal health, monitoring cow temperatures, led to a realization.
- She saw how human dietary choices affected animal health, inspiring her shift to human nutrition.