In this episode Sal, Adam & Justin speak with Mae Steigler, CEO of Organifi.
- Mae’s unforgettable Sal moment. (1:15)
- From employee 1 to CEO. (3:34)
- The 24-Hour Fitness connection. (6:05)
- Her shift from animal to human health. (7:45)
- Her unconventional rise to the CEO seat. (10:39)
- The importance of building the foundation first. (12:51)
- How did they source and create their first formulation? (16:13)
- The biggest challenges of scaling a supplement company. (19:09)
- The heartbeat of their company. (20:40)
- Where does the bulk of their revenue stream come from? (25:34)
- Any surprising markets they have found themselves in? (31:09)
- The moment they knew Mind Pump was a special partner. (33:46)
- The value in meshing customer service and sales. (35:53)
- Organifi’s criteria of who they work with. (41:02)
- The evolution of the supplement space and what makes her excited about the future. (44:40)
- Why their quality standards come first and foremost. (46:56)
- The good, the bad, and the ugly when it comes to margins in the supplement space. (51:23)
- Shaping the demand for higher quality products. (54:40)
- The beautiful alignment between Organifi and Mind Pump. (56:19)
Related Links/Products Mentioned
Featured Guest/People Mentioned
Shanais Pelka (@niifounder) Instagram
