Ditching Hourly Ed Kless - A Revelation for the Transformation Economy
Jun 17, 2025
Ed Kless, co-founder of THRESHOLD, guides professional leaders toward transformative practices. He discusses the shift from traditional services to a broader transformation economy, emphasizing value-based pricing. Kless dives into the impact of AI on work and purpose, as well as societal challenges in wealth generation globally. He also highlights the significance of his manifesto for navigating this new economy and explores the distinction between burnout and moral injury, advocating for a client-centered approach in business.
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Progression Of Economic Value
- Economic value progresses from commodities to goods, services, experiences, and now transformations as each stage subsumes the previous one.
- Transformations command higher prices and fulfill deeper human needs like health, wealth, wisdom, and purpose.
Gumball Machine Demonstration
- Joe Pine demonstrated experience by comparing two gumball machines, showing how staging increases price despite slower service.
- The staged machine charged more and made customers wait, illustrating experience economics.
Transformations Target Core Human Needs
- All transformations target becoming healthier, wealthier, wiser, or living with more purpose and produce corresponding ends like well-being and prosperity.
- Transformations subsume goods, services, and experiences into a unified offering focused on deeper human outcomes.
