The Millionaire Real Estate Agent | The MREA Podcast
82. How to Turn New Agents Into Top Producers With Erin Jones & Josh Dukes
May 12, 2025
In this conversation, Erin Jones and Josh Dukes, who lead a $275M real estate team in D.C. and were once productivity coaches, share secrets to transforming new agents into top producers. They discuss their culture-first approach, emphasizing discipline and retention. Key strategies include a robust 30-60-90 plan for new hires and an effective open house strategy that accounts for half of their deals. They also detail their transparent partnership model and the significance of developing team members for sustained success.
46:05
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Quick takeaways
- Establishing clear expectations through a structured 30-60-90 day plan significantly enhances new agents' productivity and team integration.
- Effective hiring practices focus on candidates' commitment and desire to succeed, ensuring alignment with the team's core values and long-term growth.
Deep dives
The Power of Productivity in Real Estate
Creating a productivity-focused environment is crucial for success in real estate. Through their experiences as productivity coaches, Josh Dukes and Aaron Jones have developed a unique approach that emphasizes setting clear expectations and establishing a structured 30, 60, and 90-day plan for new agents. This systematic method includes specific goals and accountability measures that enable agents to maximize their potential. By prioritizing productivity and offering continuous support, they help agents not only perform better but also feel integrated into a thriving team culture.
