Flipping formats and being more authentic with your demand gen with Ellen Schwartze at Knotch

Ellen Schwartze is the Senior Director of Digital Demand Generation at Knotch, a content intelligence platform. In this episode, she talks about flipping formats in marketing, humanizing demand gen, and the benefit of synergy between revenue, brand, and marketing teams. Modern-day marketers, like Ellen, are team players, experimenters, and challengers of the status quo. 

0:00 Intro 
0:45 Conversation with Ellen 
3:30 Vanity metrics 
7:50 Resistance to change 
10:20 Reporting to revenue 
17:13 Flipping the format, virtual event example 
23:00 Brand VS demand 
26:54 Connect with Knotch 
27:45 Outro 

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