Flipping formats and being more authentic with your demand gen with Ellen Schwartze at Knotch
The Content Cocktail Hour
00:00
What Are the Vanity Metrics That Aren't Telling Your Story?
Jen Lake: Modern day marketing is a doing things for the spread sheet, or just to get numbers. The more you really start to dig into the metrics that almost any marketer would have available to them by default, the more you realize those aren't telling your story. She says marketers and their markmy leadership need to change the conversation around what the right r o i metric is.
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