Flipping formats and being more authentic with your demand gen with Ellen Schwartze at Knotch
The Content Cocktail Hour
00:00
Are You Changing Your Marketing Strategy?
I would imagine that you're not the only person that is in a marketing roll that has raised her hand and said, we have to change this. Like this isn't a the way. We need a roll. A its impr to follow your gut on those. And whether that's internally with your own data, like i mentiond showing those redge numbers were just stagnating. The engagement was poor. I could tell from my internal data that people were just tired of it. Whether we were exciting or not. So someone who's sitting there, i knowing that this isn't right, i think, needs to feel empowered to dig deeper and understand what how can i tell the story
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