Flipping formats and being more authentic with your demand gen with Ellen Schwartze at Knotch
The Content Cocktail Hour
00:00
Are Demand Gend Teams Separated From Content Brand Teams?
The lines are blurring between brand in demand and content, says Lak. There's got to be a trust between those teams that i can say, i need you to do this, or this isn't working. The more alined content and demangin can be, the more efficient everyone will be. Ajuon ereing one to one connections is what we're trying to foster on our site right now.
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