
Banking Transformed with Jim Marous How AI, CX, and Trust Must Coexist
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Jan 15, 2026 Phil Tomlinson is a Senior VP at TaskUs, specializing in tech-enabled services, while Pragya Agarwal oversees financial crimes risk operations. They discuss how banks are falling behind in digital experiences compared to tech-driven industries. Adopting empathy through predictive financial guidance is essential. AI's role in triaging cases is crucial, but human oversight remains necessary for complex issues. They highlight the importance of owning identity verification to foster trust in an increasingly app-driven financial landscape.
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Bank As A Digital Identity Anchor
- Digital trust should be built through empathy so the bank feels like the smartest person in your pocket.
- Banks must shift from one-time onboarding to continuous identity verification and bank-anchored digital ID.
Reimagine, Don’t Rebuild The Branch
- Stop recreating the branch online and reimagine the banking journey from the ground up like neobanks do.
- Listen to customers and build always-on experiences that meet them where they are.
From Historian To Predictive Advisor
- Winning banks move from recording the past to advising the future with predictive, empathetic nudges.
- Customers should not have to stop and think; the bank should suggest actions in seconds.
