My First Million 6 Retro Business Ideas That Could Be As Big As LEGO ($11.8B)
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Jan 31, 2024 Join a lively discussion about retro business ideas that tap into nostalgia and the burgeoning 'kidult' market. The hosts propose innovative concepts like adult LEGO sets and modern Tamagotchis for millennials. Explore the fascinating LEGO economy with platforms like Rebrickable and Bricklink, and discover how passionate communities can drive unique product success. They also touch on the rise of storytelling in marketing and the power of niche connections, reflecting on the joy of embracing childhood pastimes in adulthood.
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Sam's Lego Hobby
- Sam Parr enjoys building Lego Technic sets, focusing on the mechanical aspects like gears and transmissions.
- He spends a couple of hours weekly building, often listening to podcasts simultaneously.
Kidult Market
- Adults, or "kidults," make up 25% of toy sales, driving significant growth in the industry.
- Their motivations include nostalgia, bonding (anti-loneliness), and a detox from screens/anxiety relief.
Calm's Sleep Stories
- Calm, initially a struggling meditation app, found success with "Sleep Stories" for adults.
- This exemplifies the adult trend of using products designed for childlike comfort or relaxation.