My First Million cover image

6 Retro Business Ideas That Could Be As Big As LEGO ($11.8B)

My First Million

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The LEGO Economy: From Puddles to Platforms

This chapter explores the whimsical idea of a 'relaxation puddle' while examining the marketability of unique concepts that generate engagement. It highlights Rebrickable as a thriving platform for LEGO enthusiasts to share and sell their custom designs, alongside the story of Bricklink’s journey and its cultural significance in the LEGO community. The chapter draws comparisons between niche markets, such as LEGO and sneakerheads, illustrating the potential for success within passionate communities.

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