What's the Big Idea with Andrew Horn

Sam Horn - How to Pitch, Present and Make People Care About What You Do

Jul 26, 2019
In this lively discussion, Sam Horn, a communication expert and author, shares her insights on strategic branding and storytelling. She emphasizes the power of emotional storytelling in forging connections and the importance of concise pitching. Sam introduces her WAVE method for crafting engaging narratives and discusses balancing emotional appeal with factual data in pitches. With anecdotes from the Maui Writers Conference, she highlights the need for authenticity in storytelling and the transformative impact of sharing personal experiences.
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