

Sam Horn - How to Pitch, Present and Make People Care About What You Do
Jul 26, 2019
In this lively discussion, Sam Horn, a communication expert and author, shares her insights on strategic branding and storytelling. She emphasizes the power of emotional storytelling in forging connections and the importance of concise pitching. Sam introduces her WAVE method for crafting engaging narratives and discusses balancing emotional appeal with factual data in pitches. With anecdotes from the Maui Writers Conference, she highlights the need for authenticity in storytelling and the transformative impact of sharing personal experiences.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
The Art of Engaging Storytelling
02:20 • 20min
The Power of Emotional Storytelling in Communication
22:42 • 3min
Focusing on Desired Behaviors for Effective Communication
25:49 • 2min
The Art of Pitching: Balancing Emotion and Stats
27:37 • 9min
Harnessing Creativity and Authenticity in Storytelling
36:33 • 4min
The Power of Shared Stories
40:23 • 9min