What's the Big Idea with Andrew Horn cover image

Sam Horn - How to Pitch, Present and Make People Care About What You Do

What's the Big Idea with Andrew Horn

CHAPTER

Focusing on Desired Behaviors for Effective Communication

This chapter explores the significance of defining desired versus undesired behaviors in communication, especially in writing and presentations. It highlights the advantages of promoting positive actions through effective analogies and a proactive mindset to inspire meaningful change.

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