3min chapter

What's the Big Idea with Andrew Horn cover image

Sam Horn - How to Pitch, Present and Make People Care About What You Do

What's the Big Idea with Andrew Horn

CHAPTER

The Power of Emotional Storytelling in Communication

This chapter explores the significance of storytelling in forging emotional connections with audiences. It discusses the balance between presenting factual data and creating emotional resonance to influence decisions and build trust, along with a method for organizing thoughts that contrasts past experiences with future aspirations.

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